JOOP! Campaign – A trip down memory lane

Giving a piece of fine jewelry to a relative or loved one to mark a special occasion has been a ritual for years. Engagements, births, anniversaries and milestone birthdays can all be charted by the enduring diamond that twinkle when worn or within the safekeeping of our jewelry boxed. The purity, rarity and exceptional brilliance of diamonds have made them the most precious stones in the world and the absolute symbol of eternal love.

Fine jewelry is an investment – intended to be worn spanning years rather than seasons – it doesn’t follow obvious editorial-led trends.

What better way to take a trip down memory lane than to illustrate it with the breathtakingly jewelry that marks each great step in our life?

In many ways, diamond are like the precious stepping stones of life. Much more than a girl’s best friend, the pieces of fine jewellery that adorn every woman’s jewellery box tells the story of her life so far and that of her family.

For this editorial campaign I teamed up with JOOP!  to shoot my favorite pieces from the F/W 2015 jewelry collection. While shooting these images I was in a total festive mood, already thinking about christmas, New Years Eve and all the upcoming chic events in which I’m totally into and literally can’t wait to start. This also includes thinking about my outfits, make-up looks and last but not least the right presents for underneath the christmas tree (you can never start too early).

You have to know I’m extremely thoughtful when it comes to gift-giving which sometimes doesn’t make it easy for me to find the right ones for birthdays or christmas. At the end I always end up at a jeweler looking for a timeless watch, chic earrings or a classy bracelet. After all, isn’t it the most personal gift someone can ask for and at the same time the one, we cherish and take care of the most?

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