As every time, when I make new friends, during our conversation we reach the point, where I get asked about my job and educational background. Same situation back in Montenegro. We were sitting on the beach promenade and were talking about our jobs. Although most of them have already heard about blogging and that you can make a big business out of it, they were still very thrilling to get more information about how it actually works and how much money you can earn by it. Instagram was also a big topic. They had no clue, that some of their favourite accounts might get paid for all the pictures they are posting day by day and are probably making a lot of money while doing it.
As an insider, today I want to tell you more about the business of bloggers who get paid by brands, so their product get advertised on Instagram. Maybe some of you have already stumbled upon pictures with a #spon hashtag, which draws attention the the fact that it is a sponsored post, what means, a brand or company paid for it.
“So how does it work? How are all these big companies getting in touch with you? And how much money can you make on Instagram?”… – Questions upon questions! They can’t believe that posting pictures on Instagram is some peoples profession.
Mostly it works like this: brands or companies which are interested in a collaboration get in touch with you and tell you more information about their idea. Weather or not you are interested in this collaboration, you accept or dismiss this opportunity. It’s also possible to come up with your very own concept, contact companies and suggest a collaboration. The price for such a sponsored post, may be very individual as every collaboration is different, has individual needs and requirements.
Depending on how much time is required, size of the collaboration and quality of your account and followers, with about 100,000 followers you can earn about 700€ with a single posting. Blogger with 1 million followers earn up to 15,000€ for a single shot. Those with over 6 million even far more than 100,000€. Sounds crazy, right?
One more shot from today’s article on Fleur de Mode :) #joop A photo posted by HRISTINA MICEVSKA (@fleurdemode_com) on
Nevertheless, you should not underestimate the hard work behind such a big social media account as it’s not only taking selfies and pictures of your essentials. I know from my personal experience, that there are so many things which need to be considered when building such a business. Your pictures always have to be high in quality, you have to post new content every 2-5 hours, not only that, you also have to create it and have the ability to analyse your followers. There’s much more to it than that. You have to deal with it a lot in order to gain as much knowledge, to make a lot of money with it in the end and most importantly, satisfy your collaboration partner. Otherwise he will never come back again. [fb_button]